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Top 5 Pay Per Click Advertising Blunders to Avoid

For newcomers to the world of online commerce it can be a bit daunting when looking at how to attract the right prospects to your site, whether they be buyers, subscribers, or contributors. Many are seduced by the seeming ease of the world of Pay Per Click, or PPC, advertising. It seems like such a simple premise, right? You set aside a budget, decide what you want people to be looking for and the brilliant thing is you only pay money out if your adverts receive any clicks, so that must be from interested people right? Wrong on so many…

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Leaders Like Victor Restis Are Taking Notice of Technology

I am truly mesmerized by the continued leaps of artificial intelligence and its impact on so many areas of our lives. Hollywood has shown us time and again how AI and robotics would defeat humans as the supreme being on earth, and this possibility may be a lot closer than we think. Since the Age of the Internet, technology has moved at lightning speeds, changing the world on every level. Then COVID-19 hit, and the world went into shock.  Thankfully, we were armed with technology to help reduce the damage. Otherwise, it would have been 1918 all over again. What…

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End your love-hate relationship with a bad laptop today

You and your last laptop were friends for what seems a lifetime. There is an element of truth when it’s said that buying a quality item ensures it will deliver on its use for a longer period than a less quality one. When it comes to laptops, nothing could be more accurate. With many economical options in the market, it’s sometimes tempting to grab the cheapest deal you can afford. They usually sound and look great, with retailers making great promises on durability, quality of materials and, naturally, performance. Except you shouldn’t, as they hardly ever deliver on any of…

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Why is it indispensable for your Recruitment Team to employ Pre-Hiring Test?

Having the finest and most productive staff members can give you an edge in your business. No matter how good your ideas are or how powerful your roadmap is; if the people working your organization are not professional, skilled and professional; things can turn out to be less efficient and warmish for your growth.  You have to make sure that you always have the right individuals working in your company. After all, it is about every effort you put and money you invest. Your business is not made up of bricks but of fervent, skilled, efficient and informed employees. In…

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Bharat Bhise HNA – Why Cybercrime Is On The Up

Bharat Bhise HNA is a cybersecurity expert who I met during a tech conference in Toronto last year, and who has since become a very god friend of mine. Cybercrime is something that we all know exists but it isn’t until you speak to an expert like Bharat the true horrors of what can happen when there is a cyberattack come to light. What Bharat told me that evening and in our conversations since is incredibly worrying and it is clear that cybercrime is something which has risen a great deal in recent years. So what is it about this particular…

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Bharat Bhise HNA – Why Home Network Security is Important

If someone were to ask you how secure your home network is, what would you say? In the case of most people they will either have no idea what to say in response to this question, or the answer is that they just don’t have any. The brilliant Bharat Bhise HNA is a cybersecurity expert and he and I were speaking last week about the reasons behind not enough people secure their homes in this way, we have put it down to both education and the assumption that the web provider or router supplier, will have already got that covered. The…

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4 Benefits of Using Innovative Software Applications

If you start your own business operation today, you may be surprised to know how much you can benefit from all of the amazing software applications that developers have created for businesses to automate their processes. In fact, if you visit any up-to-date office environment, you may not see any type of physical paperwork that you can put your hands on. Instead, you may be directed to a computer in these offices for any activities that need to be done, including filling out an online application to apply for a job position. A lot has changed within the last decade…

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What all the Best EDI Companies Have in Common

Source: Unsplash Electronic data interchange is no longer a thing of the future. In fact, EDI has been around for 50 years, changing the way that companies have conducted business since the 70’s. Although the concept has been around for a while, things didn’t really start to heat up for EDI until the late 90’s. This was when businesses started to truly see the benefits of EDI investment. If you’re not on the EDI train yet, it is time to hop on. Perhaps you’ve already started browsing around the for electronic data interchange software providers, but just can’t seem to…

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The Most Effective and Efficient Flip Phone for Seniors

Introducing the people who grew up when phones were still connected by wires, also known as the senior citizens of our world today. In our rapidly evolving and technologically advanced world, senior citizens also deserve the best cell phone that fulfills their needs, fits their budget, and is suitable for their abilities. The answer for this will vary from person to person, but the best cell phone for seniors is a flip phone that will allow them to make occasional texts and voice calls. During a recent survey, the use of mobile phones among seniors is constantly growing. They prefer…

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Feeling unsure among the big players? This Technology Can Make Your Small Business Stand out

Your competition might be a big player but with the right technology, you can quickly grow and challenge them. What is the technology that makes such a huge impact? Cloud technology. Technology has transformed how businesses operate and one of the major changes geared towards closing the gap between small and large enterprises is the increase in the number of cloud-based solutions. Transitioning to a cloud technology improves business organisation and ensures you stay ready for new growth opportunity. Here are a few ways that cloud technology can take your business to the next level. Scaling infrastructure: One of the…

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