For many years now I have been running a small vegan restaurant and organic food store here in Florida. My dream was never to make millions and we always ticked over pretty well, picking up a decent profit. Unfortunately the world of vegan food exploded a few years ago and competition got pretty fierce. I knew that I had to do something so I took to the internet to find out about marketing solutions which could help. I was reading the Etargetmedia reviews, a company which specializes in targeted email marketing, and the success which their clients had really struck a chord with me. I allocated a little bit of capital to this and the results have been amazing. If you are looking for a marketing solution, here are the benefits which you can count on with targeted email marketing.
It may sound simple but the fact that you are targeting your marketing efforts is what really sets this marketing strategy apart. This is even more true with businesses operating within a certain niche such as mine. I do get meat eaters coming through my doors but they make up less than 2% of my total clients. This means I need to target the people who will come in, and this marketing strategy has helped me to speak with them directly, rather than just marketing o anyone who will listen.
Every email that you send will expose your business to the consumer and even if they don’t engage right away, the seed is planted for the future. Building a brand is very important in today’s world, even for a small business like mine. Many people have come into the store on a whim, and commented that they thought they’d seen an email from us. Whether or not they really came in on a whim is something that I doubt.
Return on Investment
When I opted for email marketing I did so owing to the lower costs when compared to other marketing approaches. Nonetheless the return that I have seen on my small investment has been sizable and the investment has paid for itself multiple times over thanks to increased sales and profits.
Naturally you need to be able to measure the success of any marketing campaign and with targeted email marketing this is something which you can count on. There is a huge array of metrics which you can use to understand how well your initial campaign has gone, and you can use this information to better strategize the next campaign. You can see how many people engaged with the email, who those people were, what their behaviors were afterwards and many more analytics which can help you to ascertain the level of success which your email campaign has had.
Simply put this is a very cost effective and efficient way of marketing which will drive more customers to your business, and help to bring old customers back.