You might think that the processes used by the top reputation management services are a bit overrated. If you run a small to medium-sized business, it’s not really necessary to hire a service to help with company reputation, right?
Wrong! No matter the size, nature, and current state of your company’s reputation, employing a reputation management agency will do your business a lot of good. Sure, you can try to respond to customer reviews on your own – and you might even have a lot of success – but there is much more to reputation management than that.
The top agencies that specialize in reputation repair and management will not just respond to customer comments and questions, but also help out with these important reputation-building tasks.
The entire internet is made up of content; some of this content is high in quality, while other content is complete crap. In order to be seen as a reputable source from your customers, you need to make sure your content is the former. We are referring to the content that makes up your website, everything from the writing on each webpage to the articles within your blog section (if you have one).
A lot of businesses understand the value of content, but don’t really get that it needs to actually be valuable. Whatever is on your site needs to be high-in-quality, no matter if you’re writing about toilet plumbing tips or eyelash extensions. Luckily, the best reputation management agencies provide content-writing services as a way to boost your reputation or even just manage it.
Social Media Platforms
You’re way behind the times if you don’t have a social media account for your company. Even if you have one account but not multiple, you’re falling behind. You should be doing your best to stay active on multiple platforms like Facebook, Instagram, and Twitter. This requires a lot of work.
Imagine your own social media account and the time it takes to make posts, add pictures, and browse around what’s going on in the world. A social media business account requires 10+ times more work, and multiply that number again if you are using several platforms. Hiring a reputation management agent means that your social media accounts will get the attention they deserve.
Authority Link Building
Authority link building is not a common practice, but more and more reputation management agencies are utilizing it to stay ahead of the game. We’ve already talked about the importance of quality content, but there is also a significance to quality links.
The more links directing to your company site that are spread throughout the internet, the more authority your website has. Authority is synonymous with search engine ranking, so it basically just means you’ll rank higher on search engine results than your competitors. Authority linking doesn’t come cheap though; you’ll have to pay some moolah to get your links out there. But it is worth it since it is a foolproof way to increase traffic to your company website.