We live in the age of information, where data is a key tool used by businesses to advertise more effectively and provide an improved customer experience. Much of this data is obtained and utilized in social networks. Granted, there is some controversy around the topic and one needs to proceed with caution.
But it would be foolish for any business not to take advantage of the limitless power of social media today. Services like Facebook and Twitter allow you to nurture relationships with your customers and find those who are interested in your product or service with ease, thanks to the power of targeted advertisements. With all this in mind, here is what Louis Hernandez Jr recommends when you want more data from customers.
In the past, business websites were the main point of collection for customer data. These days, social media services make the process significantly more efficient and effective. Simple questionnaires can be set up in exchange for a prize or reward.
Add incentives such as an additional reward when a user ‘likes’ the questionnaire, which then boosts the number of people who can see the post, as the user’s friends are now included. Contests can also be created on websites or through your own app.
Use Your Marketing As A Source Of Data
Let’s say your business is running a competition where entrants need to fill out a form. In this form, you can include a few extra questions that can help you learn more about your customers. For example, a competition to win a coffee maker can include a question asking whether the entrant already has their own coffee machine.
If they don’t have one, you can send them coupons later down the line with discounts for the coffee machines that you sell. This is a simple example, but it illustrates the point pretty well: Through your marketing efforts, you can obtain more data that you can use for your next marketing campaign.
Using a data capture app, you can gain insights about the customers scanning your QR codes. Information includes the date and time of the scan, product categories, and the location where the code was scanned. You can then use this data to implement your QR codes at more strategic locations.
Make Your Customers Want To Do It
Let’s take the Apple Music rating system. From the minute you set up your account, you’re able to tell the app which artists and genres you enjoy and which ones you don’t want to see being recommended to you. This will improve your experience on the app.
Yet, at the same time, Apple is obtaining valuable data from you about what type of music you like, along with your listening habits. They’ve mastered the art of getting you to hand over information that they can use to improve your experience.
Once you’ve obtained the data you need, it all comes down to making the most of it. Find ways that you can improve your customer experience, putting your business under a positive light and making it more profitable in the end.