The power of an online reputation for a business person or individual cannot be underestimated and this can actually be the difference between success and failure. It is exactly for this reason why so many look to the services of reputation management consultants, who specialize in maintaining, cleaning up and improving the online reputation for their clients. If you look over some reputation management consultant reviews then you will see in black and white just how beneficial these companies are to so many people. There are a number of actions which a reputation management consultant will carry out whilst working with a client and one of the most important is social media, and here is why.
Speed
Social media is unique because of the speed with which news can travel, and that is the same for both positive and negative information. A perfect example of this would be the recent H&M advertising campaign which launched across social media last year. Although they wouldn’t have seen it at the time there was a clear racist undertone to the advertising campaign which was quickly jumped on by all corners of social media. And so all of that investment into the marketing campaign went up in smoke because social media roundly killed the campaign dead. This shows you the power of social media, now imagine that their campaign was well received with as much effort, that would have been some ad campaign.
Profile
The social media channel for your business or for you is a profile of what you are all about, it should be full of content which falls in line with your ethical and moral values and it should be a place where customers can get to know the business on a more personal level. This is why it is such a high focus for reputation management companies, because a social media page says so much about their client and if this isn’t in good shape then the result is going to be a reputation which slowly but surely disintegrates.
Boosting
Even if a reputation management company has a client who already has a bad reputation, social media can be the perfect place to fix it. The reputation management company will more than likely start again in this regard and set up new profiles across social media channels. They will then slowly but surely build up the reputation of the client via these new profiles thus seeking to overturn the previous negative reputation which they had. As you can see social media can be used in all parts of the process from maintaining, improving and repairing a poor online reputation.
Reputation management consultants understand perfectly well the impact which social media can have on their client’s reputation which is exactly why they place such heavy focus on there during their process.