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Top 5 Pay Per Click Advertising Blunders to Avoid

For newcomers to the world of online commerce it can be a bit daunting when looking at how to attract the right prospects to your site, whether they be buyers, subscribers, or contributors. Many are seduced by the seeming ease of the world of Pay Per Click, or PPC, advertising. It seems like such a simple premise, right? You set aside a budget, decide what you want people to be looking for and the brilliant thing is you only pay money out if your adverts receive any clicks, so that must be from interested people right? Wrong on so many…