Founded in South London in 2012, No Names Clothing have risen to establish themselves as key players in London’s next wave of urban fashion designers.
Martin Addo, Founder and Creative Director has made mistakes and learned lessons throughout his journey.
Study the industry that you decide to go into, never walk in blindly.
We were really vulnerable when we started NNC London and were ripped off by manufactures and we didn’t really know what to do with our products. I got kicked out of sixth form and went on to study fashion at Kingston College, going on to find out about the fashion industry in depth, learning about fabrics, prints, how to create garments from just a piece of fabric and gaining inspiration. I’m not saying you should go to college or uni to study fashion but definitely take time to find out about the industry so you know what you’re getting yourself into.
Try and seek someone that has been in the industry for quite some time and learn from their mistakes. Having a mentor is like having a parent, they’re there to guide you and correct you when you go wrong and also to give you a boost that other people may not have. You will start to notice that you won’t be making the same mistake as your peers. Think of a mentor like this: if you’re going through a road with holes in the ground and the person in front of you falls inside the hole, its likely that you would try and avoid that hole, right? Utilise your mentors as much possible and learn as much as you can from them. Try not to restrict yourself to just one mentor but seek a few, the more the better!
Your network = your net worth.
You’ve probably heard or seen this before but without networking is essential. Nothing can be done solely by yourself, so jump out of your comfort zone, meet new people and progress. When we first started our brand we were afraid that people would mock us if we asked for help, because when you come from where we’re from in South London, you don’t really get people offering to help. Be optimistic and remain realistic, be continuously positive about the future but ensure all scenarios are considered.
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